Analysis of National Strategies and Plans †MyAssignmenthelp.com

Question: Discuss about the Analysis of National Strategies and Plans. Answer: Introduction: Australian economy is comprised significantly of the tourism industry. The reasons why tourists travel to different parts of the world are many. It may be due to business, educational purposes or even to spend leisure time. Tourism contributes significantly to the Australian economy. The rich diversity of the geography, landscapes and variety of places of visit contributes to the options for tourists as places to visit. The places are educative as well as reason for enjoyment. The unique and beautiful Australian destinations comprise coral reefs, rainforests, beach sides and even coral reefs. The lifestyle of the Australian residents is primarily peaceful and mostly outdoor. Another aspect that works in favour of Australia is that its population size is small relatively in comparison to its area. The tourism experience for the international tourists is peaceful, hassle-free and beautiful in Australia. The tourism department of the country have taken it upon themselves to increase the overall tourist count of the country. The tourism industry in Australia is a thriving one. According to statistical reports on Australian tourism, the total tourism expenditures contributed to almost three percent of the total Australian GDP. The international visitors contributed to almost one third of this. There has been a steady increase in the demand for the tourism in Australia. The report aims to understand the existing tourism scenario and make Australia the most favourite tourist destination in the world. Nature of Business: Adoption of a particular policy for the improvement in the tourism activities is important for the tourism industry and its successful development. This particular report focuses on a particular business venture related to the tourism industry. It is that of a travel agency and also includes travel agents. The people interested in travelling the world are given popular travel information, suggestions and tourism related services as well. The nature of the travel agency might be a public service or even a private retailer. The valuable and relevant information are provided on behalf of the suppliers including the airlines, hotels, cruise lines, car rentals, railways and many more. The facilities of travel insurance as well as package tours are also included. The responsibilities of the travel agent include selling the lodging, transportation and entertainment activities (Day et al., 2012). Providing guidance to the people is also important regarding the short trips as a part of the bi gger trip. All the necessary arrangements regarding the food, lodging, transport are made by the travel agents. In order to do this accurately, it is the duty of the travel agency to train the agents well and obtain accurate sand sufficient amount of information on the available hotels for each of the cities in Australia, the best adjoining restaurants, tourist spots and the available car rentals (Medlik, 2012). It can safely be said that the best idea for a probable business venture linked to` the tourism industry is the concept of the development of a travel agency. The accuracy with which the travel agents are able to provide information and the amount of perfection they are able to maintain in their deals will determine the number of tourists that will come to Australia (Morrison, 2013). The nature of the business in case of the travel agency is through the concept of online booking. The online booking facility is the most ideal option as it is possible for all customers to get online bookings available at any time of their choice. The impact of the connectivity of the internet on entire segments of the population is huge and this is the primary reason for making the online booking the most suitable choice. The availability of responses depends on the simplicity of the online website created for the travel agency. Preferably the portal should be simple and easy to operate and understand (Ruhanen, Mclennan, Moyle, 2013). Potential clients should have their own portals where the details of the trips, bookings, hotels, adjoining restaurants and all other options are available easily. The information should be relevant and best suited to the needs of the potential clients. This option of online booking if availed can prove to be the best option for the travel agency bus iness venture (Moyle et al., 2014). The promotion regarding the tourism trip opportunities need to be properly advertised as it contributes to the tourist count of a country. Circulating the pamphlets among the locals is a good option but has some disadvantages. The pamphlets being pieces of paper can be lost at any particular time point and the information is then lost. The mail method of advertisement is a better option but even mails might not be checked at regular intervals (Parsons Schumacher, 2012). Best sort of promotion is online via the personal portals of the customers. Pictures of all the famous destinations can be shared in the sites, giving details of all the visitable spots in any particular area. The benefits pr package plans available at all the local restaurants and hotels also need to be mentioned. Selected Cohort of Tourists: The probable tourist cohort that can be selected among the baby boomers, young people or married couples can be that of the baby boomers. The baby boomers comprising the relatively elderly people look for tourism trips or travel plans as a means of spending their leisure time or desire to enjoy their retirement time. The perfect opportunities for leisure time are available for the people belonging to the baby boomers category. Special plans for activities particularly enjoyed by this age group of people need to be incorporated in the itineraries of the hotels and the tourism trip planners. The focus should be on type of activities that do not involve too much of activity yet a lot of recreational opportunities. The amalgamation of the travel plans, food options and locations should be so unique as to maximise the chances of trip bookings by the baby boomers. It should be ensured that the plans should be so well thought that the prospective clients think of no other destination but Au stralia. Arrangement of funds by the tourists is the key factor in ensuring the confirmation of their travel trips. It can be safely said in case of the baby boomers that the arrangement of funds is not at all an issue. After retirement usually a lump sum amount is available to the senior citizens and utilizing some part of the money for a vacation is not much of a deal. In fact in many countries people save and keep aside a part of their earnings each year to embark on some foreign trip or tours. It can be inferred that adequate funding is available to the baby boomers for their trip plans. Business venture criteria: The business venture in connection to the travel agency should focus on highlighting those areas of the country that are the most likely to attract the baby boomers. The best areas of scenic beauty and opportunities for best enjoyment of the leisure tie should be highlighted in the trip plans for the elders. The online portals should be modified accordingly in order to increase the tourist count as well as the amount of viewership in the websites and the portals created. The trips and the proposed plans should be made as exciting and lucrative as possible to satisfy more and more buyers. Several ventures many be considered that meet the existing business venture criteria. Low cost domestic trips can be arranged for the young and middle aged people so that they can refer the trips to their parents or probably their grandparents as a separate leisure trip or a full-fledged family vacation. Trips for local university students can also be arranged so that the word-of-mouth publicity can increase the level of tourism in the country. The cost and the promotional activities need to be constantly updated. Only then will the ventures succeed. The tourism industry hugely contributes to the Australian Economy. The impediments to the business always need to be taken care of in case of the travel and tourism trips arranged (Pham et al., 2013). The streamlined airline services, the uninterrupted running of the online portal and the suggested hotel and restaurants need to be taken care of. The overall tourism industry needs to be constantly upgraded and improved (Peters Higgins-Desbiolles, 2012). Evaluation of the barriers to the tourism related infrastructure: The procedure of approval and assessment is necessary to create an environment which is suitable for the investments related to tourism infrastructure (Ruhanen Shakeela, 2013). The impediments to the overall growth of the economy need to be carefully considered. Climate changes should be borne in mind while planning trips (Morrison Pickering, 2013). The future prospects for the tourism industry include Tourism 2020 including land use and aviation planning. The future policies also need to be understood in connection to the present situation. Conclusion: Careful study of the business sectors has revealed that the tourism industry in Australia is a promising one. Further advancement is possible through proper and careful implementation of strategies and understanding in order to increase the tourist count. Providing a great tourist experience is also crucial to ensure the word-of-mouth publicity such that the people come back time after time. The care and provision for proper facilities needs to be the primary concern for the travel agency. The needs should be met keeping in mind the target cohort of tourists who have been selected. Activities pertaining to their wishes should be arranged in order to cater to their needs. In case the needs are properly met, the tourists might come time after time. It can thus be concluded that the tourism industry is an ever evolving one and proper planning and implementation of business ventures related to it can result in the high tourist count of the country. References: Day, M., Walo, M., Weeks, P., Dredge, D., Benckendorff, P., Gross, M. J., Whitelaw, P. A. (2012). 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